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Nick Walkowicz
(01) IndexScroll ↓

I design clear pathsthrough complexorganizations.

Currently

Senior Experience Designer at Primacy, partnering with health systems and universities.

Strategy, information architecture, and interface design that turn sprawling content and competing priorities into websites people actually want to use.1

More about me →

1 Clarity is a kindness — especially when the website is how someone finds a doctor.

(02) ApproachHow I work

Four moves,every project.

Whether it’s a find-a-doctor flow or an admissions funnel, the work follows the same arc — and every step leaves an artifact the team can build on.

  1. 01ListenInterviews, analytics, and content audits.
  2. 02StructureSitemaps, taxonomy, and content models.
  3. 03ShapeWireframes and prototypes, tested early.
  4. 04ShipBRDs, build guides, and QA alongside dev.
(03) Selected work04 Projects
(04) Fig. 1
Fig. 1 — Most redesigns don’t fail at launch. They fail in the dip after it, when nobody owns the content.
(05) WritingAll writing →
Aug 2026 · 6 min read

The BRD is a design artifact

Coming soon
May 2026 · 5 min read

Workshops clients actually enjoy

Coming soon
(06) About

I work where strategy meets craft — running discovery workshops, untangling information architecture, and writing the requirements that get good ideas built.

Most of my work is for health systems and universities: places where the content is sprawling, the stakes are real, and clarity is a kindness.

Capabilities
  • UX strategy
  • Information architecture
  • Wireframing & prototyping
  • Creative direction
  • Requirements & BRDs
  • Workshop facilitation