I work wherestrategy meetscraft.
I work where strategy meets craft — running discovery workshops, untangling information architecture, and writing the requirements that get good ideas built.
Most of my work is for health systems and universities: places where the content is sprawling, the stakes are real, and clarity is a kindness.
Day to day that means client strategy, creative direction, wireframes, and production oversight — and a lot of time translating between the people who run an organization and the people who need to use its website.
I care about the unglamorous layers: the taxonomy behind search, the content model behind templates, the requirements doc that keeps a design intact all the way to launch.
Currently: Senior Experience Designer at Primacy, partnering with health systems and universities.
- UX strategy
- Information architecture
- Wireframing & prototyping
- Creative direction
- Requirements & BRDs
- Workshop facilitation
- 01ListenInterviews, analytics, and content audits.
- 02StructureSitemaps, taxonomy, and content models.
- 03ShapeWireframes and prototypes, tested early.
- 04ShipBRDs, build guides, and QA alongside dev.
Say hello — I usually write back.
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